This article analyzes Q4's global shopping landscape, highlighting how e-commerce platforms can optimize marketing rhythm, channel allocation, and creative execution to maximize user acquisition and ROI. It also emphasizes regional dynamics and the growing importance of precision marketing amid intensifying competition.

The rise of the She Economy is transforming the global mobile app landscape. From the $750M success of Love and Deepspace to the rapid growth of casual games, short-form dramas, health, and dating apps, women are emerging as a dominant force in app consumption and monetization. For global developers, understanding female users'emotional needs, personalization demands, and cultural resonance is key to capturing this trillion-dollar opportunity.

In 2025, Japan's mobile app market continues to lead globally, showing trends of diversification and segmentation. Although gaming remains the core of ad spending, finance and entertainment apps are growing rapidly, with short drama and payment apps standing out. The growth of manga apps has slowed, but user stickiness remains strong. In terms of ad spending, Japan's digital ad expenditure reached $3.5 billion in the first half of 2025, with non-gaming ad growth exceeding 170%, leading the world. In creative materials, gaming ads are shifting from video to images, while non-gaming ads continue to be video - driven. Overall, the diversification of Japan's mobile market and changes in user behavior offer new opportunities for advertisers, and Japan will continue to lead the global mobile industry.