The phenomenon of "involution" has become more prevalent in recent years, especially in the domestic game market. According to the "2021 China Game Industry Report" by the China Audio and Digital Association Game Working Committee, in 2021, the revenue of Chinese games in the domestic market increased by only 6.4%, while overseas markets experienced double-digit growth.

On April 11, after 263 days of silence, the online game version number was finally resumed. Before the release, many game manufacturers chose to focus on expanding internationally as a key direction for development in 2022, in order to reduce operational risks.

Among Chinese game companies expanding globally, Mihayou, a rising star, has performed exceptionally well. In February, App Annie ranked Mihayou's "Genshin Impact" first on the Chinese game maker revenue list, surpassing industry giants Tencent and NetEase.

So, how do Chinese games achieve success in international markets? The main profit drivers for these games lie in product monetization and traffic generation.

In terms of product monetization, players generally pay for game buyouts or in-game purchases, with 30% of the revenue going to the app store channels and 70% going to the self-developed manufacturers. For traffic generation, revenue is often generated through in-game banner ads, screen-cutting ads, and rewarded ads. Publishers frequently buy advertising space via platforms like Google and Facebook to attract new users and retain existing ones, leveraging a strong global marketing strategy.

Among all the challenges faced by games going overseas, how to quickly obtain traffic and achieve growth is a link that must be paid attention to. How to accurately advertise overseas? How to operate efficiently? Only by fully understanding the overseas market and drawing a group image of consumers can it be convenient for overseas enterprises to better carry out marketing activities.

As a platform for overseas marketing and traffic monetization, NetMarvel helps companies grow overseas by providing services such as big media marketing, affiliate marketing, and KOL/KOC integration.

Rich overseas marketing experience

NetMarvel, as a global marketing and traffic monetization platform under Zhizhen Technology, is based on AI big data and marketing SaaS system, and cooperates with social media platforms such as Facebook and TikTok to establish in-depth cooperation in marketing promotion, brand overseas, and brand co-building. Developers, advertisers and media provide traffic marketing and monetization services.

Big media + intelligent marketing, professional team to improve the effect

NetMarvel covers FB, Google, TikTok and other media resources, integrates multi-channel high-quality traffic resources, and can quickly help game manufacturers reach precise target users.

Affiliate marketing services, top resource flow realization

Awin's 2021 report shows that as of April, 37% of the billions of people who shop online purchased products through an affiliate link. For games going overseas, affiliate marketing is also an important way to gain traffic. NetMarvel can help advertisers connect with large foreign alliance channels and allocate suitable resources. At the same time, a professional team tracks and optimizes the whole process to ensure marketing ROI.