In the latest mobile game charts released by Sensor Tower, Tencent's Honor of Kings retains its position as the global mobile game with the highest revenue. FirstFun 's Last War: Survival has climbed to second place, while DianDian Interactive's Whiteout Survival ranks third. Among overseas products, Dream Games' Royal Match and Scopely's MONOPOLY GO! have also made it into the top five. Additionally, the global mobile game market continues to exhibit trends of "lightweight" and "IP-based" characteristics.
Casual Track's New Dark Horse
Puzzle and casual mobile games have always led the global mobile game market in terms of downloads, enjoying enduring popularity. In February, the casual mobile game 456 Run Challenge: Clash 3D became the game with the fastest download growth, rising to fourth place with an increase of 162 positions and a total download volume exceeding 70 million times.
456 Run Challenge: Clash 3D is adapted from the popular South Korean drama Squid Game, placing players in the brutal competition of 456 participants. Leveraging the high popularity and public recognition of the IP, the game attracted a large number of players' attention and attempts during its initial launch, laying a solid foundation for its promotion and initial user accumulation.
Candy Crush Solitaire, a casual card mobile game developed by renowned game developer King, climbed to eighth place in the February download growth chart, with a cumulative download of 4.4 million times. As a new member of the well-known casual mobile game IP Candy Crush Saga series, Candy Crush Solitaire combines the classic card solitaire gameplay with stacking elimination gameplay. Through simple numerical matching rules and a rich system of props, it offers players a novel elimination game experience.
Additionally, Color Block Jam, another casual mobile game, made its debut on the revenue growth chart in fourth place. Since its launch in November 2024, the game has achieved a cumulative download volume of 11.2 million times and an estimated revenue exceeding 50 million yuan. The game creatively combines the "Huarong Road" gameplay with color matching mechanisms, creating a new hybrid casual gameplay. Players need to move blocks of different colors and shapes to the corresponding colored exits. As levels progress, various special mechanisms are added to the blocks, such as blocks that need to be unlocked after eliminating a certain number of bricks and blocks that can only move in fixed directions.
Multiple IP-Based Games Continue to Cash In
The number and revenue of IP-based mobile games saw significant growth in February, making them an important part of the global mobile game market.
Dragon Ball Z Dokkan Battle, a role-playing mobile game released by Japanese Bandai Namco in January 2015, combines classic anime characters with innovative battle gameplay and has achieved remarkable success in the global market. In February, it jumped to the top of the revenue growth chart, becoming the game with the largest increase this month.
Additionally, two IP-based Pokémon mobile games also performed outstandingly. The Pokémon Trading Card Game Pokémon TCG Pocket ranked second on the revenue growth chart, while the AR pet-raising and battling game Pokémon GO ranked third.
The newly launched MMO mobile game Dragon Nest in February, backed by the classic IP Dragon Nest, attracted a large number of old PC game players to return and also attracted many new players through innovative optimization. It ranked sixth on the global mobile game revenue growth chart in February.
Overall, the global mobile game market in February demonstrated strong growth momentum, especially in the performance of casual games and IP-based games. Casual games, with their simple gameplay and broad audience base, continued to dominate the global mobile game download chart. IP-based games, with their strong brand effect and fan base, continued to drive revenue growth.
As the market matures and competition intensifies, mobile game products need to pay more attention to gameplay innovation, IP-based operations, and precise marketing to meet the increasingly diverse needs of players.
