Netmarvel Case Study - Accelerating Shopee's Global Marketing Strategy

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"Shopee" is a leading online shopping platform in Southeast Asia and Taiwan. Since its inception in Singapore in 2015, Shopee's business scope has expanded to more than 10 markets including Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Brazil. Shopee is the fastest-growing E-commerce platform in Southeast Asia and the preferred platform for Chinese products to go global in Southeast Asia.

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Cooperation Strategy

According to the main demands of E-commerce advertisers, NetMarvel lays out high-quality media, uses platform advertising algorithms to accurately target audiences, controls the cost of acquiring new buyers, and helps clients achieve their advertising delivery targets.

Cooperation Strategy

Cooperation Results

^{At multiple promotion nodes, NetMarvel can quickly help advertisers achieve high volume and capture high-quality users.}

5%-8%

Advertising costs are 5%-8% lower than the market average.

40%

Second-day retention rate is more than 40%.

50%

Registration rate is over 55%.

App Growth Cases

In Game Advertising Examples

D7 ROI Up 150%! NetMarvel Enhances Mirai’s Game Monetization and Growth

# IAA Games # App User Acquisition # Global Advertising

+50% D0 ROI

+12% D7 RR

Top3 Media Partners

Game User Acquisition

Daily installs increased by 3,000; OneSoft boosts user acquisition through NetMarvel.

# Mobile Marketing # App User Acquisition # Precision Marketing

+50% D7 ROI

+50% Advertisement

+3000 Daily installs

Brain Out Examples

Eyewind Technology Partners with NetMarvel to Maximize User Acquisition Effectiveness

# Precision Marketing # In Game Advertising # Mobile Marketing

+50% D0 ROI

+120% D7 ROI

+6% D14 RR

KartRider: Drift IAP game

Daily installs increased by 47%! NEXON Rapidly Scales Up In-App Purchase with NetMarvel.

# IAP Games # Game Monetization # Growth Marketing

+50% Average daily time spent

+35% D1 RR

+47% Daily installs

IAP Games Examples

Results Exceed Expectations! Touchbox Leverages NetMarvel for Precise Mobile Game Marketing and User Acquisition!

# IAP Games Game # App User Acquisition # Precision Marketing

+90% D30 ROAS

-35% CPI

+5 times Daily download volume

IGS Marketing Strategy

iGS Achieved Rapid Growth with the Help of NetMarvel, Which is the Icing on the Cake.

# In App Advertising # Mobile Marketing # Precision Marketing

2k+ Daily increase users

45%+ Average second-day retention rate

25% 15-day retention rate is over

VNG 2 Mobile Games Ads

Partnering with NetMarvel, VNG gained 150,000+ new users in 2 months.

# Game Monetization # Global Advertising # In Game Advertising

+4k Daily increase of users

+120% ROI

-20% CPN

Revealing Clicktouch Co., Ltd.'s Second Growth Curve, Customer Acquisition Costs were Reduced by 15%

# Game Monetization # App User Acquisition # Precision Marketing

15% reduction in customer acquisition

+10% increase of 30-day user retention rate

Shopee global marketing strategy

Cooperating with E-commerce Nodes, NetMarvel Helped Shopee Achieve Accurate Delivery and Rapid Volume Increase

# Game Monetization # Growth Marketing # App User Acquisition

5%-8% Advertising costs are below market average

40% Second-day retention rate

55% Registration rate

Piggy Go IAP game

Throughout Piggy Go's Entire Lifecycle, NetMarvel Exceeded Expectations in Achieving User Acquisition Targets

# Mobile Marketing # Global Advertising # In Game Advertising

10% Retention rates exceed market average

3 Years Stable cooperation with clients