NetMarvel is dedicated to the programmatic advertising platform, which is the best choice for advertisers to overcome various obstacles in incremental monetization. Advertisers need more vertical data support, and choosing a programmatic advertising platform at this time is a wise decision. 

We have compiled the NetMarvel 2023 year-end summary for everyone, let's review the wonderful moments of NetMarvel in 2023 together. 

1. NetMarvel's business strength

1.1 Leading technology promotes efficient conversion

NetMarvel's machine learning model offers intelligence and automation across key areas such as bidding, budget control, target positioning, and creative optimization. This means our intelligent system can automatically adjust bidding strategies, allocate advertisers' budgets efficiently, target audiences accurately, and optimize creativity in real time during advertising campaigns.

This automated machine learning model not only boosts the efficiency of advertising activities but also ensures continuous optimization of product promotions across different markets and media landscapes. By leveraging deep algorithms and data analysis, NetMarvel can make rapid, precise decisions that align with a global marketing strategy, meeting the diverse needs of advertisers, simplifying campaign management, and achieving maximum ROI.

For example, with T Games:

Issue and Countermeasure:

Facing the challenging situation in user acquisition and monetization, NetMarvel's solution is to use machine learning as the growth core to accurately reach users.

SolutionThe machine learning model of NetMarvel combines the data and environmental signals from several products under T Games, including CashPusher, CashCarnival, LuckyDozer, and algorithmic analysis based on user profiles provided by customers. It estimates basic information and behavior data of users and then accurately finds users that best match the product. It generates effective user acquisition strategies in a short period of time, and quickly delivers advertising at the most appropriate time, advertising space, and channel to achieve precise user reach and ensure high efficiency and quality.

Received high praise:

In this collaboration, it received high praise from T Games' management. They stated that CashPusher's total spend significantly exceeded expectations and became the largest US user acquisition source with an ROAS of 70%+ on the first day. CashCarnival had a total spend with an ROAS of 64% on the first day, and LuckyDozer had an ROAS of 67% on the first day, both achieving excellent spend levels.

Results:

After a series of strategy deployments and full-process marketing services provided by NetMarvel, T Games' Q4 volume increased by more than 50%. The first-day ROI was 70%+, and the highest daily volume for a single product reached 5k. It became the top channel for customers, achieving the goal of high-scale starting volume and maximizing ROI.

1.2 Acquiring customers accurately and achieving efficient profitability

To acquire customers accurately, the first step is to optimize product material and content because popular materials are often the key factor in attracting players! In order to improve the delivery reach, NetMarvel first considers the differences in local language and cultural backgrounds, and then designs more targeted materials and adds corresponding game highlights based on the product characteristics. This ensures that the delivered content can blend into the local characteristics and style, increasing the probability of attracting user attention.

In addition, materials can also increase exposure by "riding on trends". Before formulating delivery strategies, the NetMarvel team studies the hot topics and trends in the target market and creates game content related to them to improve material exposure.

Furthermore, click-through rate is an important indicator for measuring the success of customer acquisition. How to improve click-through rate? It undoubtedly starts from the material. If the beginning of the creative material can attract users' attention, interesting and exciting copywriting and images become the trump card to increase click-through rate.

Typically, NetMarvel adds appropriate "excitement" and "interest" to the copy and images, such as using unique gameplay or interpreting game failures, to arouse users' curiosity and desire for victory or defeat and stimulate their interest. It also incorporates rhythmic BGM to enhance immersive gaming experience. This not only properly introduces game content but also significantly increases the probability of accurately acquiring users, laying a solid foundation for subsequent efficient profitability.

2. How will NetMarvel empower traffic in the future?

2.1 Provide abundant traffic resources and reach global users

NetMarvel has over 1 billion monthly active users (MAU) and 1 million application traffic from own products, SDK partners, and Game Studios. By deep cultivation of in-app owned traffic matrix, we are committed to providing high-quality traffic services for advertisers and expanding coverage to a global scale through strategic partnerships with SDK partners. This maximizes the potential reach to users.

The vast user base and abundant traffic resources not only provide unique opportunities for advertisers but also elevate application promotion to new heights. Whether seeking to enhance brand awareness, expand user base, or increase revenue, the strength of a strong traffic matrix will bring sustained growth and monetization benefits to your application promotion business.

2.2 Accurate targeting to achieve maximum investment returns

With rich experience and successful practices in various advertising campaigns, NetMarvel builds efficient algorithm models to meet different needs of advertisers and gain in-depth understanding of user behavior and preferences in different international markets. It allows us to more accurately match suitable target audiences through precise ad targeting.

Each algorithm model is fine-tuned and combines data-driven decision-making and innovative advertising approaches to create highly customized ad strategies for advertisers. This ensures smooth promotion and improved user engagement, retention rate, and maximized investment returns for advertisers in different cultural, language, and market contexts.

2.3 Intelligent delivery to achieve fast volume effect

With the in-app owned traffic matrix, NetMarvel has created a unique traffic pool to flexibly use traffic and better meet the needs of users in different regions, resulting in wider exposure. In addition, leveraging advanced algorithmic learning advantages allows more intelligent judgment of user behavior and trends, leading to accurate delivery positioning and continuous optimization of promotion plans. This significantly reduces the cold-start cycle, not only reducing costs and improving efficiency for advertisers but also achieving rapid scale.

2.4 Multi-objective optimization to meet various advertising needs

NetMarvel has always adhered to the concept of multi-objective optimization, with the core goal of meeting diverse advertising needs. We utilize advanced machine learning and deep learning algorithms to create customized prediction models, maximizing the achievement of various goals such as CPI, CPE, and ROAS in overseas markets.

Through multi-objective optimization, we comprehensively consider different aspects of advertising strategy to ensure not only increased exposure during international promotions but also enhanced brand awareness and higher conversion rates through user interaction and retention. Additionally, we leverage machine learning and deep algorithmic technology to identify the most suitable target audiences and delivery strategies for advertisers, ensuring the effectiveness of ad delivery.

Looking ahead, NetMarvel will continue to focus on the smart advertising market for applications, using advanced machine learning technology, refined marketing services, and data-driven industry insights to drive game performance growth and efficient monetization. Our precision marketing approach will support more developers in achieving greater success.