Home / News / News Detail

July 2024, Week 4

1. Qin Che led "Love and Deep Space" 2.0 to dominate the global charts.

2. "Azur Lane" tops the daily bestseller list for iOS in the Japanese market.

3. "Honor of Kings" exceeds 50 million downloads.

4. NVIDIA to develop "Blackwell" China Custom chip.

5. AI startup Cohere secures $500 million in funding.

6. Fal AI launches new open-source image generation model "Auraflow."

7. Kuaishou's "Keling" 1.0 version officially launched globally.

8. TikTok Studio ranks top on the US iOS download chart.

01. Qin Che led "Love and Deep Space" 2.0 to dominate the global charts

On July 15th, "Love and Deep Space" 2.0 was officially launched. This update introduced the new character "Qin Che," attracting a large number of overseas users to download the game, successfully making it to the top of various countries' or regions' iOS charts.

"Love and Deep Space" 2.0 not only jumped to the top of the bestseller list in the Philippines but also stably ranked in the top two in Singapore, Hong Kong, Macau, Malaysia, among other places. It was also within the top five in Thailand, Indonesia, Taiwan, and even had a presence in Japan and the United States, showcasing the influence of the folding game on global players.

02. "Azur Lane" tops the daily bestseller list for iOS in the Japanese market

A RPG mobile game developed by Korean company NEXON Games, "Azur Lane," was first launched in Japan on February 4, 2021, and has achieved excellent results in Japan since its launch.

In February of this year, the Japanese version celebrated its third anniversary. With the momentum at this crucial point, its global sales have accumulated over $500 million, with Japan contributing more than 70% of the revenue.

Furthermore, on July 22nd, the Japanese version of "Azur Lane" released a 3.5-year anniversary celebration version and launched a new summer event. Following the update, the game smoothly topped the Japanese iOS bestseller list.

Source: "Azur Lane" official

03. "Honor of Kings" exceeds 50 million downloads

The international version of "Honor of Kings" has created a global craze since its launch on June 20, 2024, in over 160 countries and regions. The game topped the free charts in 10 countries on the first day and ranked in the top ten in 25 countries.

On July 20, "Honor of Kings" announced via the X platform (formerly Twitter) that its global downloads (excluding mainland China) had exceeded 50 million in just one month. This milestone not only reflects the game's international success but also signifies a surge in daily active users (DAU), making it a notable achievement in global marketing for Chinese mobile games.

Source: "Honor of Kings" official

04. NVIDIA to develop "Blackwell" China Custom chip

NVIDIA has announced the development of a customized version of the "Blackwell" chip for the Chinese market to comply with the U.S. export restrictions on AI training chips. This chip, named "B20," will be launched in collaboration with Inspur Group and is aimed at competing with products supported by Huawei and Tencent's Horizon Robotics. This move not only demonstrates NVIDIA's focus on the Chinese market but also heralds a new round of technological competition in the field of AI chips.

05. AI startup Cohere secures $500 million in funding

Cohere, a rising star in the field of artificial intelligence, recently announced the completion of a $500 million new funding round with a strong lineup of investors, including tech giants Cisco, AMD, and Fujitsu. Following this funding round, Cohere's valuation has soared to $5.5 billion. The company's communications director revealed that the newly injected funds will be used to drive the rapid development of the company. Unlike competitors such as OpenAI, Anthropic, and Mistral, Cohere focuses on providing customized AI models for enterprises to meet various capability needs. Currently, Cohere's client list includes well-known companies like Oracle, LivePerson, and Notion. The success of this funding round not only brings financial support to Cohere but also provides strong motivation for its deep cultivation in the field of AI.

06. Fal AI launches new open-source image generation model "Auraflow"

The U.S. innovation company Fal AI recently launched a brand-new open-source image generation model called Auraflow. This model has been launched on the Hugging Face platform, allowing users to freely download and deploy it for commercial purposes. In testing, Auraflow's performance is comparable to OpenAI's DALL-E 3. However, Auraflow has higher hardware requirements, needing at least 12GB of VRAM to run smoothly, compared to DALL-E 3, which requires around 6GB of VRAM. Fal AI developers stated that they are aware of this issue and plan to release smaller-scale open-source models in the future to meet the needs of users with different hardware configurations. This initiative is expected to further promote the popularity and application of open-source AI technology.

Source: X

07. Kuaishou's "Keling" 1.0 version officially launched globally.

On July 24th, Kling AI released a tweet announcing the official global launch of Kling AI 1.0 International version, which only requires an email to successfully register and use.

According to the Kling official website, users can earn 66 inspiration points every time they log in each day, allowing them to generate 6 videos for free.

In terms of pricing strategy, Kuaishou has adopted a highly competitive pricing model, with the price of each 5-second video being only 0.5 yuan. This price is much lower than other similar products on the market, such as RunwayGen3 priced at 5.03 yuan and Luma Dream Machine priced at 1.81 yuan (for videos of the same length). This strategy is expected to attract more users to try and use its video generation services.

Source: X

08. TikTok Studio ranks top on the US iOS download chart

TikTok Studio Ranks 9th on U.S. iOS Photography and Video Chart: A Global Marketing Strategy Success

TikTok Studio, TikTok's creator tool, has achieved significant success by ranking 9th in the photography and video category download chart on the U.S. iOS platform.

Designed specifically for TikTok creators, the app offers one-stop solutions for account management, content creation, data analysis, and monetization tracking. These features enable creators to manage their accounts more effectively, enhance content creation efficiency, and monitor performance and revenue in real-time.

This achievement highlights TikTok Studio's popularity within the creator community and underscores TikTok's global marketing strategy in supporting and empowering its creators.

With a worth of 200 billion, how does Shein provide value-added services for DTC brands going overseas?

In such an environment of brands going overseas, how did SheIn target the sinking market and swept the overseas market with fast fashion? How does the growing SheIn build its own moat? What is DTC mode? How to do DTC brand overseas value-added services? Big data selection, low price attack In 2009, Xu Yangtian discovered the business opportunities of cross-border e-commerce and began to do cross-border e-commerce.