NetMarvel gains insights into the global market and obtains industry information for game and app advertisers. Here’s the news for the first week of September:
01. "Genshin Impact: Star Rail" Tops Overseas Mobile Game Revenue Growth
On October 14th, Sensor Tower data revealed that Honkai: Star Rail and Whiteout Survival led the Chinese mobile game charts in overseas growth and revenue in September 2024.MiHoYo's overseas revenue surged 36%, with Honkai: Star Rail's income leaping 68% month-on-month, securing the top growth spot and ranking second in overall revenue.
02. NetEase Partners with Bungie to Launch 'Destiny: Rise' Mobile Game
NetEase Games, in collaboration with Bungie, is developing and publishing a new mobile shooter titled "Destiny: Ascension," marking a notable Mobile Game Case as the franchise debuts on mobile platforms. "Destiny: Ascension" is a free-to-play RPG shooter featuring a cast of playable heroes and offering various modes, including solo, co-op, and multiplayer PvP. Set in an alternate timeline, it explores the post-dark age era. A limited-access closed Alpha test for "Destiny: Ascension" is scheduled for November.
03. "Genshin Impact" Surpasses $5 Billion in Mobile Revenue in China
According to Niko Partners, HoYoverse's RPG blockbuster Genshin Impact has grossed over $5 billion in mobile revenue in Mainland China, making it a standout Mobile Game Case. It’s predicted that this year, the game’s mobile revenue outside of China will surpass $4 billion, with the potential to reach $10 billion on iOS and Android platforms by 2025.
04. The Vice President of Microsoft's General AI Research Departs to Join OpenAI
On October 15th, Microsoft announced that Sebastien Bubeck, Vice President of GenAI, is leaving to join OpenAI. His specific role at OpenAI has not been clarified yet. A Microsoft spokesperson stated: "Sebastien has decided to leave Microsoft to continue his pursuit of Artificial General Intelligence (AGI) development." The company hopes that through Bubeck's work at OpenAI, the cooperative relationship with OpenAI can be maintained.
05. TemuApp Makes Its Debut in the Malaysian Market
October 15th news: The Temu app has launched in Malaysia, offering products from local manufacturers and direct shipments from China. As a subsidiary of Pinduoduo, Temu has already expanded its operations to 82 countries. Despite facing trademark registration rejections in Indonesia, its business model is still gaining popularity in countries like Malaysia. Temu provides competitive pricing by directly connecting factories with consumers
06. Adobe Launches AI Model for Text-to-Video Generation
On October 14th, Adobe launched the Firefly Video Model, hailed as the "first commercially safe video generation model", and is now open for experience applications. The model features text-to-video, image-to-video, as well as video editing and expansion capabilities. Adobe stated that the Firefly Video Model is trained exclusively on licensed content, avoiding the ethical and copyright issues that other generative AI tools may encounter.
07. TikTok Allocates $1 Billion to Address Potential European Fines
On October 15th, ByteDance's TikTok is facing intensifying regulatory pressures. Recent company documents reveal that TikTok has set aside $1 billion to cope with potential fines from European privacy regulators. In September last year, TikTok was hit with a record $370 million fine by Irish regulators over data privacy issues. However, as interpretations of the European General Data Protection Regulation (GDPR) continue to evolve, TikTok anticipates a higher risk of steeper fines in the future.
08. Global Revenue Rankings of Chinese Mobile Game Publishers Released in September 2024
On October 16, Sensor Tower reported that 35 Chinese studios cracked the top 100 mobile game earners globally in September, pulling in a total of $1.91 billion, which is 36% of the total for the top 100. Tencent, NetEase, and miHoYo led the Chinese charge. Tencent's games, including Honor of Kings and Peace Elite, claimed the top spots on China's iOS revenue chart.
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