NetMarvel gains insights into the global market and obtains industry information for game and app advertisers. Here’s the news for the first week of November, with a focus on Global Marketing:
01/ OpenAI Adds Search Functionality to ChatGPT
On November 1st, OpenAI revealed that it's enhancing its flagship ChatGPT with an all-new search capability, escalating its competition with Google, an Alphabet company. This feature, named ChatGPT Search, will empower users to search for up-to-date information online and retrieve content from news outlets and various data sources. In July, OpenAI had introduced a prototype, SearchGPT, distinct from the ChatGPT app and limited to a select user base.
02/ ByteDance Launches AI Model Community Platform “Lumi”
On October 31st, ByteDance has discreetly introduced "Lumi," an AI model community platform offering model sharing, workflow setup, and LoRA training. Aiming to be a comprehensive hub for AI model exchange and learning, Lumi is currently in internal testing and accessible to a limited user base. The platform is notably similar to LiblibAI, the largest AI image creation platform in China, which has gathered around 10 million AI image creators and features over 100,000 models, with a community that has produced and shared more than 230 million AI images.
03/ Supercell Acquires 100% Stake in Space Ape
Supercell has fully acquired Space Ape Games, enhancing its presence in London and aiming to open a local office by 2025. This move leverages London's gaming talent, with over 600 game firms in the city. Space Ape's games have reached 180 million players globally, earning more than $500 million, featuring hits like Beatstar, Country Star, and Chrome Valley Customs.
04/ ByteDance's AI Product “PicPic”Reaches Top 2 on Japanese Download Chart
ByteDance's PicPic app is gaining traction in Japan, reaching top spots on the iOS download charts. Its "AI Doppelganger" feature creates varied portraits from user photos, with extra functions like AI dressing. Since its August launch, it's seen 240,000 downloads, peaking at 13,000 per day. PicPic's success is driven by ad campaigns and social media, particularly Instagram, offering high-quality image generation and a free, user-friendly experience.
05/“Call of Duty: Mobile” Hits 1 Billion Downloads Milestone
Since its launch on October 1, 2019, Call of Duty: Mobilehas smashed through one billion downloads. Activision reported global revenue exceeding $30 billion last year, withAppMagicestimating total player spend at around $24 billion (net revenue at $17 billion).
06/ Garena Partners with Tencent to Launch Tactical FPS Game “Delta Force”
Garenaand Tencent are rolling outTiMiStudio Group's tactical FPS, Delta Force, on Android, iOS, and PC. Southeast Asia, Taiwan, and other regions will see its release. The PC version is up for pre-registration, with the game set to download from December 5th, and the mobile version is expected in early 2025.
07/ Amazon Plans to Invest $75 Billion This Year in Expanding Generative AI
Amazon announced Q3 results and a $75 billion capital spend for 2024, focusing on generative AI. CEO Andy Jassy highlighted AI as the key driver behind the spending surge, with investments in data centers and hardware to meet demand. Following OpenAI's ChatGPT launch, Amazon's push is expected to accelerate generative AI's growth and adoption.
08/ Netflix Names Mike Verdu Vice President of GenAI
Netflix has promoted Mike Verdu to Vice President of Game AIGC Content, where he'll focus on using AI to speed up game development and improve player experiences. Verdu, who joined the company earlier this year to lead "game development innovation," will now further Netflix's exploration of AI in gaming.
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