NetMarvel provides mobile game and app advertisers with insights into the global market and obtaining industry information. Here’s the news for the first week of September:
01 "Zenless Zero Zone" Hits $100 Million Globally Revenue
02 "Genshin Impact ": Crowned Best Mobile Game of the Year!
03 "Infinite Nikki" is Now Available for Pre-Order on the App Store
04 "Marvel Snap" sets to launch in China with NetEase!
05 "Jackaroo” Soars to iOS Peak in Middle Eastern Rankings
06 AIBY AI Apps Skyrocket to Over $6M Monthly Revenue
07 Tensor.Art Soars to 3 Million Monthly Visits
08 "Black Myth” Projected to Sell 16.9M Copies, Raking in Over RMB 5.7B
01 "Zenless Zero Zone" Hits $100 Million Globally Revenue
"Zenless Zero Zone" has swiftly breached the $100 million mark in global revenue since its July debut, outpacing all other games this year. SensorTower data shows over 17 million downloads, with significant activity from China's iOS market, the U.S., Japan, Indonesia, Brazil, and South Korea. The game's launch has given miHoYo's mobile revenue a 10% boost in July. It remains a fixture on iOS top-grossing lists, though the August 14 update introducing version 1.1 and new characters has only marginally reversed a softening revenue trend. Notably, South Korea's high Revenue Per Download (RPD) of $14, which, despite a lower proportion of total downloads, signals a strong level of player activity following the initial download in the Japanese and Korean markets."Zenless Zero Zone’s" rapid ascent has invigorated the mobile gaming market, affirming its international draw with its escalating global earnings.
02 "Genshin Impact ": Crowned Best Mobile Game of the Year!
Gamescom 2024 wrapped up on August 25th, setting a new record as the biggest event ever with over 1,400 exhibitors across more than 100 countries and a staggering 335,000 visitors.
At this year's Gamescom, "Genshin Impact" by miHoYo claimed the "Best Mobile Game" title, distinguishing itself with its stunning visuals, expansive world exploration, and immersive narrative, solidifying its leading role in the mobile gaming industry.
03 "Infinite Nikki" is Now Available for Pre-Order on the App Store
On August 21st, "Infinity Nikki," an open-world RPG with customizable avatars developed by Papergames, made a dazzling debut at Gamescom. Notably, the game has announced its availability for pre-order on Apple's App Store, with a tentative release date of December 31st, signaling an official launch within the year.
04 "Marvel Snap" sets to launch in China with NetEase!
"Marvel Snap," a collectible card battler by Second Dinner, launches its Chinese beta on August 29th. Backed by NetEase from the start, the game has maintained over 100 million yuan in monthly revenue since its 2022 global debut. NetEase also handles the game's Chinese release, which just got its license on August 1st. With matches averaging three minutes, "Marvel Snap" offers a quick, appealing experience tailored to today's gamers.
05 "Jackaroo” Soars to iOS Peak in Middle Eastern Rankings
"Jackaroo" tops the Middle East's July iOS gaming downloads, as reported by Dot Data. Its popularity stems from its social gameplay, where players draw four cards from a deck, each with unique moves like "advance/retreat by X steps." They strategically place cards in the center, directing their piece movements. A new set is drawn after each round of four cards, creating a dynamic experience that sets "Jackaroo" apart in the gaming community.
06 AIBY AI Apps Skyrocket to Over $6M Monthly Revenue
AIBY notched significant overseas success in August 2024, with revenues reaching $6.41 million and downloads hitting 3.77 million. The firm diversified into niches like graphic design, fitness, and education, with the fitness app "InPulse" earning over $1 million in July for its heart health tracking. Leveraging AI, AIBY's "ChatOn" AI assistant is nearing "ChatGPT" in user retention, with July earnings at about 1/6 of "ChatGPT's." Meanwhile, "AI Photo Generator" maintains its edge with AI integration and 24 updates. AIBY's success is attributed to its precise targeting of trending sectors and its in-depth exploration and application of AI technology.
07 Tensor.Art Soars to 3 Million Monthly Visits
Echo Tech's AI art product, “Tensor.Art”, has made a splash in the market with a 14.4% monthly increase in website traffic, reaching 3.97 million in July. Built on the SD open-source ecosystem, “Tensor.Art” offers a model hosting platform with technical support, aiming to simplify user access to SD while fostering a thriving community of creators. By partnering with top tattoo artists and implementing innovative strategies, “Tensor.Art” has boosted user retention and defied market trends. Catering to productivity-driven individuals, it also provides specialized channels and AI utilities, solidifying its position in the AI art space.
08 "Black Myth” Projected to Sell 16.9M Copies, Raking in Over RMB 5.7B
"Black Myth: Wukong" has achieved a remarkable initial sales milestone, exceeding 10 million copies, signaling a strong debut. Goldman Sachs anticipates that the game could effortlessly reach 20 million in sales, with revenues potentially hitting the 10 billion yuan mark. This title is seen as a pivotal moment for China's gaming industry, marking a significant stride towards global market penetration and likely catalyzing further investment in the sector, particularly in AAA game development. Notably, these sales projections do not account for additional volumes on platforms like Tencent's WeGame and Sony's PlayStation, suggesting even greater potential.
As part of its growth strategy, NetMarvel, a global one-stop performance marketing platform, leverages mobile marketing examples and provides mobile game and app advertisers with solutions for user growth, advertising marketing, and promotional campaigns, helping to boost business growth.
