NetMarvel gains insights into the global market and obtains industry information for game and app advertisers. Here’s the news for the second week of September:
01/Open AI to Unveil "Strawberry" Model in Two Weeks
The information shows that Open AI is gearing up to drop its latest model, "Strawberry", within two weeks, providing technology support for the products such as ChatGPT. According to the testers, the model features a unique reasoning mode, capable of anthropomorphic thought before responding. It takes just 10-20 seconds to search and evaluate information, leveraging existing AI power more efficiently to deliver more accurate content.
Project 'Strawberry' is the elusive Q model that's been the talk of the town, and it's said to have played a crucial role in the dramatic upheaval at OpenAI. This AI model flexes its cognitive muscles, tackling math problems and complex coding challenges like never before, leaving the AI safety community completely amazed.
02/Keeta Officially Debuts in Saudi Arabia
At 11 AM on September 9th, Saudi time, Meituan's Keeta launched in Saudi Arabia, expanding internationally after Hong Kong. With Saudi Arabia being the biggest economic powerhouse in the Middle East and aiming to become a tourism and commerce hub with trillions in investments, Meituan is poised to tap into a booming market. Statista forecasts the kingdom's online food delivery market to reach $11.74 billion by 2024 and $15.43 billion by 2029.
03/Honor of Kings Championships Invitational Set to Take Place in Jakarta, Indonesia
Tencent Esports just dropped the deets: the 2024 Honor of Kings Championship is heading to Jakarta from October 12th to 27th. With a cool $1 million on the line, 16 global squads will clash for glory. Most slots are locked, but the Americas, Europe, Middle East, and Africa are still sorting out their contenders.
04/Century Huatong witnesses a major boost in gaming revenue
Century Huatong's H1 2024 earnings report shows a 53.33% revenue jump to 9.276 billion yuan, with gaming leading the charge at 72.92% growth to 8.512 billion yuan. Century Games Interactive's "Whiteout Survival" keeps it in the top 5 global Chinese mobile game publishers. Shengqu Games' internal revamp boosted income by 30%, with the Legend series fueling growth. Strong R&D, user understanding, and innovative products drive Century Huatong's success.
05/Genshin Impact: Star Rail" Launches PS5 Physical Edigdvtion
On September 11th, miHoYo's anime-style RPG "Honkai: Star Rail" launched its PS5 physical edition, the "Pioneer Edition," priced at $39.99 (approximately 284 RMB) as reported by retailers like Best Buy. The "Honkai: Star Rail" PS5 physical edition includes: 9 gold holographic character cards, 2 exclusive PS5 Pioneer keychains, PS5 postcards, a PS5 game disc, and a game download code with exclusive in-game items.
"Honkai: Star Rail" on PS5 supports native 4K, harnessing the console's hardware for enhanced graphics and a more immersive visual experience. Moreover, by leveraging the PS5's SSD, the game experiences notable improvements in loading times, providing a smoother journey through its world.
06/Short-video apps rival TikTok for overseas revenue
ReelShort's "The Double Life of My Billionaire Husband" has racked up 20.71 million YouTube views. In August, ReelShort hit toptagb18 on the US iOS Top Grossing chart, a high mark for the short drama genre. Sensor Tower reports its August mobile in-app revenue at $23 million, or roughly 164 million RMB.
The overseas short drama market is booming, with February's total in-app purchases under $50 million, while by August, the top 3 products alone surpassed that figure monthly. Even non-top products are seeing a steady rise in monthly revenue. In August, 13 short drama apps from overseas markets crossed the $1 million in-app purchase mark, with the total expected to exceed $100 million.
07/Rollic Achieves Third Game with Over 10M Monthly Revenue in a Year
DianDian Data reveals that Rollic's hit "Screw Jam" pulled in $5.3 million in July. DianDian Data reveals that Rollic's hit "Screw Jam" pulled in $5.3 million in July. This hyper-casual puzzler captivates players with its core gameplay, which challenges them to remove screws of the same color from a variety of shaped boards.
As "Screw Jam" continues to set new revenue records, Rollic's latest release, "Seat Away," is climbing the charts with a recent 30-day revenue of $1.18 million (approximately 8.38 million RMB). With a current daily revenue of $50,000, it's on track to become the next million-dollar monthly earner.
08/“Call of Dragons”: Lilith's SLG launched in the Chinese Market
Lilith Games' fantasy SLG "Call of Dragons" debuted in China on September 10th, following its international release in late March 2023. It has since ranked in the Top 10 iOS grossing charts across 87 countries. Domestically, it quickly rose to fourth on the Chinese iOS free chart on September 9th and topped the free games list upon official release.
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